We’ve already talked about how the typical CMYK color model gets darker as you add more ink. In the printing process, this is done using an offset lithographic printing press (or a digital printer for small runs). This machine lays down coverage of the four inks of...
Businesses need promotional products as a cost-effective means of reaching out to more potential customers. This is an inexpensive marketing method to gain customers. Companies large and small rely on promotional material to generate sales and get people’s attention....
Many entrepreneurs and business owners believe that a company’s “brand” is simply the company’s name and logo. That’s not true. A brand is more than a company’s name and logo. It is true that the name and business logo are very important for a brand, so it’s...
The way you set up your print project can make all the difference in the final look and feel of your marketing piece. One of the most effective, yet simplest ways to change things up is by using a bleed in your design. If you’re unsure what exactly a bleed is, how and...
10 Things You Probably Don’t Know About Our Flag. USA-Flags throughout the years. The Fourth of July is just around the corner! Let’s get in the spirit and explore some widely unknown facts about our beloved American flag. 1: A Set of Rules The 27th President of The...
