While you may still be enjoying the summer sunshine, fall is just around the corner. As the leaves start changing colors and the air becomes more crisp, it is the perfect time to breathe new life into your marketing strategies.
With the right approach, you can tap into seasonal enthusiasm to catch your customers’ attention and turn it into increased sales for your business.
3 Seasonal, Fall-Themed Marketing Ideas
Check out these three creative fall marketing ideas that will engage your customers and boost your sales.
1. Show Thankfulness with a Postcard
Autumn is the season for thankfulness, so it’s a great time to express the generosity of your company and your appreciation for your customers.
One seasonal idea for an autumnal marketing piece would be to create a thank-you postcard. Use the lettering on the print piece to share your thankfulness for the local community and your loyal customers, and consider making a border of leaves, acorns, or pumpkin shapes to bring fall festivity to the design.
You could even include a discount code or a limited-time coupon on the card to encourage continued loyalty to your company.
2. Bring Fall Cheer to Your Social Media
According to Forbes, 76% of social media users have purchased something they saw on social media.
Social media is a powerful tool that you can use to leverage your business in the right direction and connect with potential customers.
There are many options for social media posts that you could make to engage the public. You could hold a fall-themed photo contest. You could also host a giveaway, where customers could earn entries by following your social media account or tagging a friend on your company’s post.
And don’t forget to create videos or posts for your accounts that are fall-themed, too! This is a fantastic way to increase your social media presence while embracing the season.
3. Create Fall Editions of Your Products
Research has shown that customers prefer to buy products that are limited-edition or specially themed.
So, embrace the season by incorporating themes, aesthetics, or flavors into your products or packaging design. Limit the quantity of your fall edition products to create a sense of urgency and exclusivity. Highlight the limited availability in your marketing materials, and consider offering pre-orders or early access to loyal customers.
When planning your new fall-inspired marketing ideas, we are here to help you! Check out our website for more ideas for marketing materials and other great resources for your company’s marketing and printing needs!