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Printing tips, tricks, useful information and fun facts!
What’s the Difference Between Glossy and Matte Finishing?
When it comes to marketing for your company, direct mail can be a powerful tool. It helps you to increase brand awareness, connect with potential customers, advertise new products or special promotions, and stay in touch with existing customers. 73% of American...
Brand Consistency Across Print and Digital Channels: Best Practices
59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency. Consistency can be challenging when working with multiple marketing channels....
How Print Marketing Enhances Customer Engagement
Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles,"...
3 Types of Monthly Mailings to Connect and Engage with Your Audience
People love to receive physical mail. In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it. Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories about your...
Effective Sales Collateral: Creating Print Materials That Close Deals
Many may overlook the power of printed sales collateral in today's digital world. However, print materials remain crucial in closing deals and converting leads into customers. In fact, according to a study by MarketingSherpa, 82% of consumers trust print collateral...
Effective Copywriting for Print Marketing
Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst...
Transform Your Campaigns: The Power of Professional Mailing Services
In the bustling landscape of marketing, ensuring your message lands with precision and impact is non-negotiable. Enter professional mailing services—the unsung hero in your marketing arsenal. The Conundrum of Modern Marketing In an era dominated by digital noise,...
9 Innovative Fold Styles for Brochures
Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers. With fierce competition...
Get Business Blooming with 4 Spring Print Marketing Themes
Birds chirp louder, the sun lingers longer, and colors shine brighter. Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs! Use these ideas to put some color...
Designing for Impact: The Power of Visual Communication
Humans process unfathomable quantities of information through sight alone. Consider this crazy statistic: The human brain processes images in just 13 milliseconds, with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of...
5 Areas to Focus on for Business and Marketing Success
Did you know that as of early 2023, the share of companies' revenue spent on marketing in the US reached 10.9 percent – a result significantly above the global figure? Why do companies choose to invest so much of their budget and resources into marketing? Because a...
3 Things to Know about Laminating and Coating Direct Mail
It’s no secret that despite how digitized our world is, direct mail is still a powerful tool that can garner a significant return on investment. Direct mail has a higher response rate than email. Yet, households in the United States only received, on average, 368...
4 Tips for Choosing Images for Eye-Catching Flyers and Brochures
The adage “A picture is worth a thousand words” still rings true today. Images, or pictures, are crucial for your flyers and brochures. Whether you are looking to wow, spark interest, create empathy, or make someone chuckle, images are a powerful tool to harness in...
Marketing for Specific Audience Segments
When you try to market to everyone, you target no one. Make your marketing budget work smarter, not harder, with specific marketing techniques and insights into specific audience segments that will produce more substantial returns on investments. What is Audience...
15 Design and Printing Tips for Table Tents with Maximum Impact
Table tents are a great way to grab your customers' attention and promote your products or services without being too pushy. They can be used in various settings, such as restaurants, cafes, trade shows, and events. But simply having a table tent on display is not...
The Power of Emotional Connection: 11 Strategies for Inspiring Action
Emotions play a significant role in our decision-making process, especially when it comes to purchasing products or services. As a business owner, it's crucial to understand the power of emotional connection and how you can use it to inspire potential customers to...
Variable Data Printing: What Is It & How to Use It
Variable data printing, or VDP, is a digital printing method that allows for customizing printed materials with unique information. This technology has revolutionized the print world by enabling businesses to create personalized marketing materials, such as brochures,...
Four Ways to Build Brand Awareness with Print
In the iconic book, “7 Habits of Highly Effective People,” Stephen Covey says successful people “begin with the end in mind.” Why? Because all things are created twice – once through imagination and later in reality. To succeed in business, you must clarify what...
How Door Hangers Can Open Floodgates for New Sales
When you think of door hangers, does cash flow come to mind? Perhaps not. However, many businesses find these tangible tools bring a remarkable return on investment. Take this example from a neighborhood tree service. After a violent summer storm in an established...
3 Crucial Elements for Crafting Irresistible Direct Mail Offers
Did you know that the average American household receives 454 pieces of marketing mail per year? If you want to make your company’s mailings stand out among all the others, an attractive offer is the key! 92% of Millennials have been influenced to purchase by direct...
Choosing the Right Envelope for Every Occasion
Direct mail is a powerful tool! It can spread the word about your company to prospective customers and help you to engage with existing contacts. According to research, 73% of American consumers say they prefer being contacted by brands via direct mail because they...
Embossing in Print Projects: Ideal Applications
When was the last time your print marketing products exuded a sense of classic luxury and left a lasting memory? Print projects do not have to be dull and two-dimensional. Texture is a vital element in creating visually striking printed materials. It has the power...
Printing for Events: Tips for Standout Signage and Displays
Signage is not just to look pretty. It is essential for your business and its success, especially at events. Standout signage will benefit your event by impressing attendees with welcome displays, informing customers where they should go, keeping a schedule of events...
Measuring Success: 11 Metrics for Print Marketing Campaigns
With so much emphasis on online advertising and social media, it's easy to overlook the impact of well-executed print materials on your target audience. But how do you measure the success of your print marketing campaigns? While tracking the effectiveness of physical...
New Year, New Business Cards
The start of a new year is always exciting for businesses and professionals. It's the perfect opportunity to reflect on the past year, set goals, and plan for the future. As we step into 2024, one thing that should be at the top of your list is updating your business...
4 New Year’s Resolutions for Marketing
The new year is the perfect time to make resolutions and lay out goals for your year ahead. Personal resolutions can help you improve your life or pursue new hobbies, and in the same way, making resolutions for your professional life can motivate you to try new things...
Gratitude: Enhancing Your Well-Being and Business Success
We're grateful for incredible customers like you all year, especially this season. Taking time for appreciation is important for all of us – for many reasons. Research shows that gratitude has several beneficial effects: Gratitude enables people to savor positive...
Choosing the Right Paper for Your Print Project
Print projects are crucial for businesses and organizations, whether for marketing, packaging, or brochures. A critical aspect of every print project is selecting the right paper. The type and quality of paper you choose can greatly impact your printed materials and...
4 Hallmarks of a Great Advertising Message (Examples Included!)
There is power in good copy, but there’s MAGIC in great advertising. Want proof? Enjoy this trip down memory lane! When You Care Enough to Send the Very Best (Hallmark, 1934) Breakfast of Champions (Wheaties, 1935) Melts in Your Mouth, Not in Your Hand (M&Ms,...
3 Print Marketing Ideas to Start the New Year Right
The new year is near, and with it comes new opportunities and ideas! Isn't it time your company joined in on trying something new this year? The new year is the perfect time to begin afresh with your print marketing methods and ideas. Stay current and on-trend with...
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