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How Print Marketing Enhances Customer Engagement

How Print Marketing Enhances Customer Engagement

Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles,"...

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Effective Copywriting for Print Marketing

Effective Copywriting for Print Marketing

Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst...

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9 Innovative Fold Styles for Brochures

9 Innovative Fold Styles for Brochures

Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers. With fierce competition...

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Designing for Impact: The Power of Visual Communication

Designing for Impact: The Power of Visual Communication

Humans process unfathomable quantities of information through sight alone. Consider this crazy statistic: The human brain processes images in just 13 milliseconds, with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of...

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5 Areas to Focus on for Business and Marketing Success

5 Areas to Focus on for Business and Marketing Success

Did you know that as of early 2023, the share of companies' revenue spent on marketing in the US reached 10.9 percent – a result significantly above the global figure? Why do companies choose to invest so much of their budget and resources into marketing? Because a...

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Marketing for Specific Audience Segments

Marketing for Specific Audience Segments

When you try to market to everyone, you target no one. Make your marketing budget work smarter, not harder, with specific marketing techniques and insights into specific audience segments that will produce more substantial returns on investments. What is Audience...

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Variable Data Printing: What Is It & How to Use It

Variable Data Printing: What Is It & How to Use It

Variable data printing, or VDP, is a digital printing method that allows for customizing printed materials with unique information. This technology has revolutionized the print world by enabling businesses to create personalized marketing materials, such as brochures,...

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Four Ways to Build Brand Awareness with Print

Four Ways to Build Brand Awareness with Print

In the iconic book, “7 Habits of Highly Effective People,” Stephen Covey says successful people “begin with the end in mind.” Why? Because all things are created twice – once through imagination and later in reality. To succeed in business, you must clarify what...

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How Door Hangers Can Open Floodgates for New Sales

How Door Hangers Can Open Floodgates for New Sales

When you think of door hangers, does cash flow come to mind? Perhaps not. However, many businesses find these tangible tools bring a remarkable return on investment. Take this example from a neighborhood tree service. After a violent summer storm in an established...

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Choosing the Right Envelope for Every Occasion

Choosing the Right Envelope for Every Occasion

Direct mail is a powerful tool! It can spread the word about your company to prospective customers and help you to engage with existing contacts. According to research, 73% of American consumers say they prefer being contacted by brands via direct mail because they...

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Embossing in Print Projects: Ideal Applications

Embossing in Print Projects: Ideal Applications

When was the last time your print marketing products exuded a sense of classic luxury and left a lasting memory? Print projects do not have to be dull and two-dimensional. Texture is a vital element in creating visually striking printed materials. It has the power...

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New Year, New Business Cards

New Year, New Business Cards

The start of a new year is always exciting for businesses and professionals. It's the perfect opportunity to reflect on the past year, set goals, and plan for the future. As we step into 2024, one thing that should be at the top of your list is updating your business...

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4 New Year’s Resolutions for Marketing

4 New Year’s Resolutions for Marketing

The new year is the perfect time to make resolutions and lay out goals for your year ahead. Personal resolutions can help you improve your life or pursue new hobbies, and in the same way, making resolutions for your professional life can motivate you to try new things...

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Choosing the Right Paper for Your Print Project

Choosing the Right Paper for Your Print Project

Print projects are crucial for businesses and organizations, whether for marketing, packaging, or brochures. A critical aspect of every print project is selecting the right paper. The type and quality of paper you choose can greatly impact your printed materials and...

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3 Print Marketing Ideas to Start the New Year Right

3 Print Marketing Ideas to Start the New Year Right

The new year is near, and with it comes new opportunities and ideas! Isn't it time your company joined in on trying something new this year? The new year is the perfect time to begin afresh with your print marketing methods and ideas. Stay current and on-trend with...

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