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Building Customer Loyalty Through Personalized Marketing
Building customer loyalty is essential for companies eager to thrive and expand. With competitors at every turn fighting for customer attention, just offering top-notch products or services at competitive prices doesn't cut it anymore. Businesses must dive deeper,...
Spark Summer Sales with Creative July Marketing
When school is out, baseball is on, and summer parties abound, you know it's July. This vibrant month, a favorite of sunshine enthusiasts, marks the peak of summer. With spring storms behind us and vacations and beaches beckoning, there are countless reasons to...
How to Use Postcards to Boost Your Marketing Campaigns
Ready to accelerate sales and add new life to your next promotion? Postcards bring an energizing, economical solution! Since postcards are so visually accessible, they are read frequently and generate significant exposure. Statistics show that 79% of people act on...
The Role of Print Marketing in an Omnichannel Strategy
When it comes to marketing, you’ll want to choose the most effective strategies that will give you the best return, catching the interest of as many consumers as possible. An omnichannel approach is a great way to incorporate multiple methods to create a complex and...
Creative Ways to Use Custom Stickers for Branding
Did you know it takes consumers 5 to 7 impressions to remember a brand? This is why it’s so important in marketing to create opportunities for consumers to interact with your brand name and imagery as frequently as possible. When it comes to this, there is one...
The Importance of Customer Reviews in Your Marketing Strategy
“The well-satisfied customer will bring the repeat sale that counts.” - James Cash Penney, Founder of J.C. Penney stores. Customer reviews are a cornerstone of modern marketing, offering a potent blend of credibility, trust-building, and revenue growth, whether in...
The Dos and Don’ts of Business Card Design
From traditional layouts with landscape orientation to trendy textured stock, business cards are as unique as your company. But, ensuring that every element of your professional business card is high-quality, current, and memorable is essential. While these small...
How to Create a Memorable Brand with Printed Materials
Establishing a memorable brand is crucial for any business aiming to thrive. While digital branding strategies have taken center stage, the significance of printed materials in making a lasting impression should not be underestimated. Let Print Make You Memorable!...
Boost Your Brand with Custom Printed Envelopes
Amidst the fierce battle for visibility online, some savvy businesses are standing out by tapping into the power of offline marketing - yes, that includes sending good old-fashioned physical mail. But let's be honest, a dull, generic envelope will end up in the pile...
10 Marketing Tips Every Small Business Owner Should Know
In today's competitive marketplace, the success of a small business hinges not just on having a great product or service but also on how effectively it is marketed. Many strategies can drive visibility and growth. However, for many small business owners, the abundance...
Get Summer Sales Sizzling with 3 Simple June Promotions
Celebrations abound, vacations call, and sunsets paint the skies. Summer brings a unique combination of rest, adventure, and creating family memories that will last a lifetime. Ambitious entrepreneurs will grab some of these opportunities to align their promotions...
Intelligent, Intriguing Brochures: Your Salesperson in Every Situation
Print marketing can have a significant impact on prospects and customers. While a website or digital ad has just a few seconds to capture a visitor's attention, printed pieces like brochures give people the time and space they crave. The Importance of High-Quality...
From Protection to Promotion: The 3 Levels of Packaging
Your company’s packaging design plays a vital role in your marketing efforts. Most American consumers (72%) agree that a product’s packaging design influences their purchasing decisions. Therefore, investing in quality design and materials can help customers easily...
The Power of Promotional Products
When it comes to marketing, it makes sense to invest creatively and effectively. In 2022, on average, companies spent about 9.5% of their total revenue on marketing budgets. Promotional products represent a strategic option, with 85% of people saying they are more...
5 Trends Shaping Corporate Stationery
In the world of corporate branding, stationery plays a pivotal role in shaping the identity and professionalism of a business. From business cards to letterhead, each piece of stationery reflects the brand's values and aesthetic. If you are planning to update your...
5 Tips for Incorporating Storytelling into Print Marketing
Everyone resonates with a good story. Whether funny, sad, or utterly ridiculous, stories have a unique power to stick with us forever. Your company's story is no exception. It has the potential to captivate, inspire, and drive action. Research shows that people...
9 Steps for Planning a Seasonal Marketing Campaign
Seasonal marketing campaigns capitalize on the unique opportunities presented by specific times of the year, such as holidays, changing weather, or cultural events. Whether you're a small business owner or a marketing professional, planning a successful seasonal...
Get Noticed with These 9 Out of the Box Print Marketing Ideas
While digital marketing has dominated the advertising world in recent years, it's essential not to overlook the power of print. Print marketing can be a refreshing change from the constant bombardment of online ads, emails, and social media posts. 56% of all consumers...
Top 10 Reasons Why Packaging Is Important in Brand Building
Packaging is like the silent hero of brand building, quietly shaping perceptions. While companies hustle with advertising and promos, packaging silently weaves brand identities. In today's competitive market, packaging reigns supreme. It shields the product and wields...
Add Some Sizzle with 4 Unique May Marketing Promos
If you’ve ever thrown yourself headlong into a spring-cleaning overhaul, you know the explosive power a little added sunshine can bring. As April showers bring May flowers, people are ready to move, make decisions, and yes . . . to SPEND. According to the Forbes 2023...
Unfold New Possibilities with Gatefold Designs
According to International News Media Association research, print readers devote 20 minutes or more to a publication, while digital readers spend less than five minutes. If you're aiming to capture your audience's attention, print materials, like brochures, are the...
What’s the Difference Between Glossy and Matte Finishing?
When it comes to marketing for your company, direct mail can be a powerful tool. It helps you to increase brand awareness, connect with potential customers, advertise new products or special promotions, and stay in touch with existing customers. 73% of American...
Brand Consistency Across Print and Digital Channels: Best Practices
59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency. Consistency can be challenging when working with multiple marketing channels....
How Print Marketing Enhances Customer Engagement
Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles,"...
3 Types of Monthly Mailings to Connect and Engage with Your Audience
People love to receive physical mail. In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it. Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories about your...
Effective Sales Collateral: Creating Print Materials That Close Deals
Many may overlook the power of printed sales collateral in today's digital world. However, print materials remain crucial in closing deals and converting leads into customers. In fact, according to a study by MarketingSherpa, 82% of consumers trust print collateral...
Effective Copywriting for Print Marketing
Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst...
Transform Your Campaigns: The Power of Professional Mailing Services
In the bustling landscape of marketing, ensuring your message lands with precision and impact is non-negotiable. Enter professional mailing services—the unsung hero in your marketing arsenal. The Conundrum of Modern Marketing In an era dominated by digital noise,...
9 Innovative Fold Styles for Brochures
Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers. With fierce competition...
Get Business Blooming with 4 Spring Print Marketing Themes
Birds chirp louder, the sun lingers longer, and colors shine brighter. Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs! Use these ideas to put some color...
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