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Printing tips, tricks, useful information and fun facts!
Embossing in Print Projects: Ideal Applications
When was the last time your print marketing products exuded a sense of classic luxury and left a lasting memory? Print projects do not have to be dull and two-dimensional. Texture is a vital element in creating visually striking printed materials. It has the power...
Printing for Events: Tips for Standout Signage and Displays
Signage is not just to look pretty. It is essential for your business and its success, especially at events. Standout signage will benefit your event by impressing attendees with welcome displays, informing customers where they should go, keeping a schedule of events...
Measuring Success: 11 Metrics for Print Marketing Campaigns
With so much emphasis on online advertising and social media, it's easy to overlook the impact of well-executed print materials on your target audience. But how do you measure the success of your print marketing campaigns? While tracking the effectiveness of physical...
New Year, New Business Cards
The start of a new year is always exciting for businesses and professionals. It's the perfect opportunity to reflect on the past year, set goals, and plan for the future. As we step into 2024, one thing that should be at the top of your list is updating your business...
4 New Year’s Resolutions for Marketing
The new year is the perfect time to make resolutions and lay out goals for your year ahead. Personal resolutions can help you improve your life or pursue new hobbies, and in the same way, making resolutions for your professional life can motivate you to try new things...
Gratitude: Enhancing Your Well-Being and Business Success
We're grateful for incredible customers like you all year, especially this season. Taking time for appreciation is important for all of us – for many reasons. Research shows that gratitude has several beneficial effects: Gratitude enables people to savor positive...
Choosing the Right Paper for Your Print Project
Print projects are crucial for businesses and organizations, whether for marketing, packaging, or brochures. A critical aspect of every print project is selecting the right paper. The type and quality of paper you choose can greatly impact your printed materials and...
4 Hallmarks of a Great Advertising Message (Examples Included!)
There is power in good copy, but there’s MAGIC in great advertising. Want proof? Enjoy this trip down memory lane! When You Care Enough to Send the Very Best (Hallmark, 1934) Breakfast of Champions (Wheaties, 1935) Melts in Your Mouth, Not in Your Hand (M&Ms,...
3 Print Marketing Ideas to Start the New Year Right
The new year is near, and with it comes new opportunities and ideas! Isn't it time your company joined in on trying something new this year? The new year is the perfect time to begin afresh with your print marketing methods and ideas. Stay current and on-trend with...
4 Eco-Conscious Printing Practices
In the last few years, consumers have been increasingly emphasizing the sustainability and eco-friendliness of their favorite brands. A study done by the Harvard Business Review showed that when Gen Z and Millennial customers believe a brand cares about its impact on...
3 Reasons Brochures Still Have a Role in Modern Marketing
The classic tri-fold brochure. These documents with information, images, contact info, and a flashy slogan are commonly seen in clinic waiting rooms, on tourist boards, or inside your local paper. You may wonder, "In this digital age of social media, emails, and...
Spotlight on Specialty Printing: Foil Stamping
Step into the spotlight and discover the captivating world of foil stamping. Embellishments, like foil stamping, add a wow factor to your printed pieces. This extraordinary printing technique, originating in ancient China, has stood the test of time when artisans...
9 Special Day-Themed Print Marketing Campaign Ideas for Winter
Winter is a season of crisp weather and festive joy. It's a time of year that presents your business with a prime occasion to initiate captivating, themed print marketing campaigns. From New Year to Valentine's Day, you can leverage plenty of holidays and events...
Last-Minute Holiday Printing: Tips for Stress-Free Orders
The holiday season can be a busy and stressful time, especially for businesses trying to get their print materials ready before the end of the year. With tight deadlines and high demand, it's crucial to have a well-planned approach when placing last-minute print...
Making Marketing Goals a Reality with Print
Marketing is the process of getting potential clients interested in your products or services. The keyword phrase here is the process. Goals aren't just about scoring a touchdown; they encompass every move leading up to that defining movement. In marketing, that...
4 Marketing Ideas to Attract More Shoppers to Your Small Business
Supporting small businesses is a vital part of thriving communities, and it's something that should be celebrated and practiced year-round. In a post-COVID economy, consumers are eager to support small businesses. One Consumer Pulse study showed that 93% of...
25 Thankfulness Quotes for Expressing Gratitude This Season
Thanksgiving brings around the start of the holiday season, and it brings with it a season of thankfulness! Gratitude is important for all of us individually because expressing gratitude positively affects our health, mood, and relationships. Embracing gratefulness...
Personalized URLs in Direct Mail Marketing
Despite the more modern online alternatives in advertising today, direct mail will always be a classic and effective strategy for customer engagement. Direct mail boasts a strong overall response rate of 3.7%, outperforming mobile ads (2%) and email and social media...
Direct Mail for Local Businesses: Unique Advantages and Strategies
Don’t leave attracting customers up to chance; be proactive with direct mail! Employing the ability to reach scores of potential customers in specific regions, direct mail is an excellent vehicle for growing your customer base and publicizing your business creatively...
Mind-Driven Design: 5 Ways to Use Neuroscience for Impactful Posters
Science rules, not only in the natural world but also in the marketing world. Neuroscience, the study of the brain and nervous system, and marketing go hand in hand, especially in today's competitive world. Utilizing science to gain consumer attention and interest can...
Writing the Perfect Thank You Note to Your Customers
A heartfelt thank you note can be the perfect way to show genuine appreciation to your customers, creating a strong and lasting bond. But why stop there? Thank you cards allow you to seize the opportunity to extend warm wishes and heartfelt greetings to your valued...
Interesting Envelopes: How to Use Them to Increase Your ROI
Envelopes allow your business to seize attention and effectively engage your audience from the moment they open the mailbox. An envelope may seem like a small detail in your overall marketing strategy, but it can significantly impact your return on investment (ROI)....
11 Tips for Making a Style Guide for Your Print Projects
Developing a comprehensive style guide for your print projects can be a game-changer, saving you precious time and avoiding unnecessary stress in the long haul. Applying consistency and professionalism across all designs streamlines the process for you and your team,...
The Power of Personalization in Print Marketing
Print marketing is a popular choice for businesses of all shapes and sizes, mainly because it's more effective than ever. An estimated 92% of people between the ages of 18-23 say that they find it easier to read print content versus its digital alternative. This is...
4 Business Card Concepts That Make a Big First Impression
A striking, professional image flows from your primary point of contact – that classic, irresistible, one-of-a-kind business card. Like a handshake or a personal introduction, your business card leaves a lasting first impression. It's more than contact information; it...
3 Marketing Books Every Small Business Owner Should Read
In the world of marketing, it's essential to capture your audience's attention and convey your message effectively. These books serve as valuable resources, helping to craft compelling narratives, integrate powerful strategies, and create remarkable content that...
Black Friday Print Marketing Ideas for Small Businesses
Along with the cooler weather and changing leaves of Autumn comes the beginning of the holiday season. In the business world, Thanksgiving also means the arrival of Black Friday. According to Capital One Shopping research, the average shopper spends $430 on Black...
Print It, Stitch It, Rock It! MPB Offers Apparel Services
Do you struggle to connect with potential customers effectively? Is your brand scattered across your organization's wearables, causing inconsistency? Are you looking to boost your brand awareness but not sure how? We get it; these challenges can be frustrating. In a...
5 Techniques for Transforming Packaging into Brand Loyalty
When it comes to catching customers' attention and keeping them loyal to your brand, the look of your product can be powerful! 72% of Americans say a product's packaging often influences purchases. Creating brand-consistent packaging for your products is a simple way...
Print Marketing Design: Using Color to Stand Out
“Colors, like features, follow the changes of the emotions.” - Pablo Picasso Using color is as important as the words in your print marketing, if not more important. Color can not only attract customers to read and engage with your marketing, but it can also enhance...
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