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Need to Outshine Your Competition? Here Are 3 Ways to Do It With Print!
Your company's success depends on many different factors, each playing a vital role. While there are many things to consider when budgeting and creating marketing, it's important not to put too much emphasis on digital campaigns and overlook the power of print...
How to Ask Customers for Feedback (And What to Do with It)
Regardless of your business type, customer feedback is one of your most valuable resources. Make no mistake: your customers have opinions. There are aspects of your operations that they love and want more of. There are aspects that they could be more enthused about....
Tear-Off Tab Ideas
Tear-Off Tab Ideas Tear-off tabs have huge potential: micro-perforations in print media add a degree of interactivity and can even result in dual-purpose marketing materials. Despite these benefits, however, many brands overlook this print effect in their marketing...
RGB vs CMYK
We’ve already talked about how the typical CMYK color model gets darker as you add more ink. In the printing process, this is done using an offset lithographic printing press (or a digital printer for small runs). This machine lays down coverage of the four inks of...
5 Reasons Promotional Items are a Must for Every Business
Businesses need promotional products as a cost-effective means of reaching out to more potential customers. This is an inexpensive marketing method to gain customers. Companies large and small rely on promotional material to generate sales and get people’s attention....
When Is It Time For A Rebrand?
Many entrepreneurs and business owners believe that a company’s “brand” is simply the company’s name and logo. That’s not true. A brand is more than a company’s name and logo. It is true that the name and business logo are very important for a brand, so it’s...
Is Bleed Right For Your Print Project?
The way you set up your print project can make all the difference in the final look and feel of your marketing piece. One of the most effective, yet simplest ways to change things up is by using a bleed in your design. If you’re unsure what exactly a bleed is, how and...
10 Things You Didn’t Know About the American Flag
10 Things You Probably Don’t Know About Our Flag. USA-Flags throughout the years. The Fourth of July is just around the corner! Let’s get in the spirit and explore some widely unknown facts about our beloved American flag. 1: A Set of Rules The 27th President of The...
14 Reasons Your Business Needs MPB Direct Mail Services
Direct mail advertising is one of the best-kept marketing secrets to boost the sales of most businesses. Don’t overlook the potential direct mail has for your business. Think about this: You use direct mail marketing to gain more leads (WIN!) Your new leads use direct...
Improve Your Next Direct Mail Campaign
6 Rock-Solid Strategies to Improve Your Next Direct Mail Campaign There are loads of good reasons to add direct mail as an arrow in your marketing quiver. But in this digital era, many marketing professionals have no idea how to conduct a successful direct mail...
Picking the Perfect Paper
You’ve created the perfect design for that brochure, newsletter, postcard. Great. Now, it’s time to select the right paper to complete the package. Paper selection is a very important element in printed projects; it affects both the cost and visual appeal of the piece...
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