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Black Friday Print Marketing Ideas for Small Businesses
Along with the cooler weather and changing leaves of Autumn comes the beginning of the holiday season. In the business world, Thanksgiving also means the arrival of Black Friday. According to Capital One Shopping research, the average shopper spends $430 on Black...
Print It, Stitch It, Rock It! MPB Offers Apparel Services
Do you struggle to connect with potential customers effectively? Is your brand scattered across your organization's wearables, causing inconsistency? Are you looking to boost your brand awareness but not sure how? We get it; these challenges can be frustrating. In a...
5 Techniques for Transforming Packaging into Brand Loyalty
When it comes to catching customers' attention and keeping them loyal to your brand, the look of your product can be powerful! 72% of Americans say a product's packaging often influences purchases. Creating brand-consistent packaging for your products is a simple way...
Print Marketing Design: Using Color to Stand Out
“Colors, like features, follow the changes of the emotions.” - Pablo Picasso Using color is as important as the words in your print marketing, if not more important. Color can not only attract customers to read and engage with your marketing, but it can also enhance...
3 Inspiring Ways to Promote Your Offer Using Print + Digital
Reaching your ideal audience while remaining mindful of the bottom line seems like the dream in marketing. By fusing print and digital marketing to promote your offers, customers will benefit from better communication and accessibility to your business. Working...
Driving Foot Traffic: 9 Offline Marketing Strategies for Brick and Mortar Stores
As the retail landscape evolves, a well-conceived offline marketing strategy remains critical for attracting and retaining customers in brick-and-mortar stores. To achieve this goal, a well-crafted offline marketing strategy is essential. Harness the Power of Offline...
Type Design: Finding the Perfect Font for Your Brand
Fonts are an essential part of any brand's identity. Effective brand messaging relies on establishing an appropriate tone, whether fun, whimsical, serious, or authoritative. Since each typeface has its unique personality, selecting the right font that matches your...
9 Lead Generation Ideas Using Print
Print media continues to be an effective tool for lead generation. Its tangible nature allows you to connect with a broad audience, making it a valuable addition to your marketing strategy. Best of all, print media can be a cost-efficient option, especially when...
Comparing Direct Mail and Email Marketing
Like direct mail marketing, email marketing involves sending out marketing information to targeted demographics. Are you wondering which method suits your advertising needs best? Both methods offer a significant return on investment (ROI), but those using direct mail...
3 Logo Design Elements That Are Trending Now
Logos- they’re instantly recognizable, eye-catching, and memorable. In other words, the perfect way to distinguish your business from the competition and build a brand identity! A great logo gives customers a simple, creative image to associate with your company. In...
3 Fall Marketing Ideas to Boost Sales
While you may still be enjoying the summer sunshine, fall is just around the corner. As the leaves start changing colors and the air becomes more crisp, it is the perfect time to breathe new life into your marketing strategies. With the right approach, you can tap...
Breaking Through the Digital Clutter: Tips for Print Marketing with Maximum Impact
Print marketing is an influential tool business owners use to boost their brand's awareness, drive sales, and increase customer retention. While many businesses use digital marketing as their sole method to get their message to consumers, the need for print marketing...
Q&A: How Can I Use Print to Get My Business Noticed and Sales Funnel Overflowing?
It's no secret that you need to get noticed if you want your business to succeed. But with so much competition, how do you stand out and ensure your sales funnel is overflowing? Here's what the experts have to say! Question: What are the most compelling printed...
9 Tips for Creating a Successful Coupon Marketing Strategy
A well-crafted coupon marketing strategy has the potential to not only drive sales but also enhance brand awareness and loyalty. Coupons can entice potential customers and encourage repeat purchases by offering attractive discounts, exclusive deals, and personalized...
6 Special Day-Themed Print Marketing Campaign Ideas for Fall
For many businesses, September marks the time to start planning their marketing campaigns and promotions for fall. With colder weather comes various special days and holidays perfect for getting creative with your marketing efforts. From classic Thanksgiving and...
Myth or Legend: Understanding the Power of Direct Mail
In a world where everyone is glued to the screens of their smartphones and tablets all day long, it can be easy to underestimate the power of something like direct mail marketing. It would also be a mistake! Direct mail isn't just as effective as ever; it's arguably...
Need to Outshine Your Competition? Here Are 3 Ways to Do It With Print!
Your company's success depends on many different factors, each playing a vital role. While there are many things to consider when budgeting and creating marketing, it's important not to put too much emphasis on digital campaigns and overlook the power of print...
How to Ask Customers for Feedback (And What to Do with It)
Regardless of your business type, customer feedback is one of your most valuable resources. Make no mistake: your customers have opinions. There are aspects of your operations that they love and want more of. There are aspects that they could be more enthused about....
Tear-Off Tab Ideas
Tear-Off Tab Ideas Tear-off tabs have huge potential: micro-perforations in print media add a degree of interactivity and can even result in dual-purpose marketing materials. Despite these benefits, however, many brands overlook this print effect in their marketing...
RGB vs CMYK
We’ve already talked about how the typical CMYK color model gets darker as you add more ink. In the printing process, this is done using an offset lithographic printing press (or a digital printer for small runs). This machine lays down coverage of the four inks of...
5 Reasons Promotional Items are a Must for Every Business
Businesses need promotional products as a cost-effective means of reaching out to more potential customers. This is an inexpensive marketing method to gain customers. Companies large and small rely on promotional material to generate sales and get people’s attention....
When Is It Time For A Rebrand?
Many entrepreneurs and business owners believe that a company’s “brand” is simply the company’s name and logo. That’s not true. A brand is more than a company’s name and logo. It is true that the name and business logo are very important for a brand, so it’s...
Is Bleed Right For Your Print Project?
The way you set up your print project can make all the difference in the final look and feel of your marketing piece. One of the most effective, yet simplest ways to change things up is by using a bleed in your design. If you’re unsure what exactly a bleed is, how and...
10 Things You Didn’t Know About the American Flag
10 Things You Probably Don’t Know About Our Flag. USA-Flags throughout the years. The Fourth of July is just around the corner! Let’s get in the spirit and explore some widely unknown facts about our beloved American flag. 1: A Set of Rules The 27th President of The...
14 Reasons Your Business Needs MPB Direct Mail Services
Direct mail advertising is one of the best-kept marketing secrets to boost the sales of most businesses. Don’t overlook the potential direct mail has for your business. Think about this: You use direct mail marketing to gain more leads (WIN!) Your new leads use direct...
Improve Your Next Direct Mail Campaign
6 Rock-Solid Strategies to Improve Your Next Direct Mail Campaign There are loads of good reasons to add direct mail as an arrow in your marketing quiver. But in this digital era, many marketing professionals have no idea how to conduct a successful direct mail...
Picking the Perfect Paper
You’ve created the perfect design for that brochure, newsletter, postcard. Great. Now, it’s time to select the right paper to complete the package. Paper selection is a very important element in printed projects; it affects both the cost and visual appeal of the piece...
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