Businesses need promotional products as a cost-effective means of reaching out to more potential customers. This is an inexpensive marketing method to gain customers. Companies large and small rely on promotional material to generate sales and get people’s attention.
- In the U.S, 8 out of 10 consumers have one to 10 promotional products.
- Six out of 10 such consumers keep promotional products with them for up to two years.
- 85% of people do business with the advertiser after receiving a promotional item.
- 31% of the U.S consumers own a promotional bag.
- 89% of consumers can recall the advertiser even two years after receiving a promotional product.
- 63% of consumers give away their promotional products when not needed.
You can see from these stats how important promotional material can be for any business. According to a study by PPAI, 94% of people remember where they received a promotional product gift and 85% of them do business with the advertiser. Also, 58% of the surveyed consumers said they keep the gift items from one to four years. One more important stat is that 89% of the consumers said they could recall the advertiser’s name or company name for 24 months after getting the items. Furthermore, promotional products draw a whopping 500% more referrals from customers who are satisfied with the gift items.
Here are the 5 Reasons Promotional Items are a Must for Every Business
01. Low-Cost Effective Marketing
Most of the manufacturers of promotional products keep the prices very low for mass distribution. Prices of the gift items are low but the impact is high on the recipients. Mugs, in particular, are effective advertising as 57% of people were able to recall the advertiser on a mug. The products thus deliver great value for your investment.
02. Instant Brand Recognition
Brand recognition implies that the consumers can identify your company and its products or services immediately when they spot your logo. Your gift of promotional items to the customers helps them in remembering and recognizing your business. This is one of the key reasons to distribute promotional items. The gift remains in their homes and offices or cars etc. for a long time, reminding them of your business and company. In fact, consumers hang on to promotional products for an average of 6.6 months. Next time, when they see your logo they instantly remember the gift and your business. The customers will remember your business even more if you gift them a branded item. They will reward your business by recognizing your products when they go shopping.
03. Greater Exposure of Your Business
An advertisement on TV or billboard passes through your eyes immediately in a few seconds. But, gift items are in use for most of the time and are in front of the eyes. For example, the consumers will wear your gift of a trendy t-shirt design for many days. Or, they will sip from your tea or coffee mug more often. Such freebies are an excellent way of increasing your business exposure on a daily basis.
04. Works as Your Business Card
Business cards introduce your company and its products to consumers. Your promotional products also function in the same way but with better results. When distributing your gift items related to your business and industry, you are actually introducing your business to the potential consumers.
(Remember the promotional giveaways also have your contact information just as business cards have.) The gift items have your company logo, images and a slogan depicting your business message. The tangible branded product thus works as a useful business card that the consumers can use daily.
05. Customer Loyalty
Your customers should be purchasing your company’s products frequently when needed. Marketers spend more additional resources to build a solid base of loyal customers. Make sure that your promotional merchandise is of high-quality standards and preferably branded. People will associate the premium quality of the gift items with your quality of business. This will help a lot in keeping the first time buyers of your products forever.
So, find out your own way to use promotional products to drive customers. Make sure that the gift items are innovative and well planned. A cleverly chalked out promotional campaign using the giveaway items will complement other forms of marketing such as your TV and newspaper ads. This way, your marketing campaign will create a greater impact on the target audience and will help raise your brand’s profile.