Did you know that as of early 2023, the share of companies’ revenue spent on marketing in the US reached 10.9 percent – a result significantly above the global figure? Why do companies choose to invest so much of their budget and resources into marketing?...
Emotions play a significant role in our decision-making process, especially when it comes to purchasing products or services. As a business owner, it’s crucial to understand the power of emotional connection and how you can use it to inspire potential customers...
The new year is the perfect time to make resolutions and lay out goals for your year ahead. Personal resolutions can help you improve your life or pursue new hobbies, and in the same way, making resolutions for your professional life can motivate you to try new things...
Marketing is the process of getting potential clients interested in your products or services. The keyword phrase here is the process. Goals aren’t just about scoring a touchdown; they encompass every move leading up to that defining movement. In marketing, that...
Science rules, not only in the natural world but also in the marketing world. Neuroscience, the study of the brain and nervous system, and marketing go hand in hand, especially in today’s competitive world. Utilizing science to gain consumer attention and...
