Many businesses still rely on luck in marketing—hoping their message reaches the right people at the right time. But hope isn’t a strategy, and printing thousands of flyers or postcards without a clear audience in mind is like throwing darts in the dark....
When you try to market to everyone, you target no one. Make your marketing budget work smarter, not harder, with specific marketing techniques and insights into specific audience segments that will produce more substantial returns on investments. What is Audience...
