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Printing tips, tricks, useful information and fun facts!
Why One Print Campaign Is Rarely Enough
One of the most common questions we hear isn’t about paper, size, or design. It’s about timing. “How often should we be using print?” There’s usually a pause right after the question. The person asking already knows the answer isn’t simple, but they’re hoping for one...
The Marketing Tool People Underestimate the Most
There’s a strange thing that happens with familiar tools. The longer they’ve been around, the easier they are to dismiss. Postcards fall into that category. They’re simple. They’re recognizable. And because they don’t look new, they’re often assumed to be limited or...
The QR Code Debate: Should You Include One on Your Next Postcard?
QR codes have become almost expected in marketing. They appear on menus, packaging, signs, and mail. Because they’re so common, many businesses assume they belong on every postcard. That assumption is usually where problems start. A QR code is not automatically...
When Size Matters: Choosing the Right Postcard Dimensions for Your Goal
Postcard size is one of those decisions that looks simple until it isn’t. On the surface, it feels like a design choice. In practice, size affects almost everything that follows: postage, printing efficiency, mail handling, layout flexibility, and even how confidently...
When Less Space Forces Better Messaging
A business owner came in with a rough draft and an apology. “I know this is a lot,” they said, sliding a page across the counter. “But I don’t know what to cut.” The page was full. Headlines, subheads, paragraphs, bullet points. Every service they offered. Every...
Staying Top of Mind Without the Hard Sell
Most businesses stay in touch only when they have something to promote. A sale. An event. A new service. Those messages have their place. But they are not the only moments that shape how customers feel about your business. Often, the strongest relationships are built...
The Postcard Advantage: Fast, Focused, and Hard to Ignore
Marketing tends to slow down when it gets complicated. The more options businesses feel they need to consider, the longer decisions take and the harder it becomes to stay consistent. That’s one reason postcards continue to earn their place in modern marketing. They...
5 Proven Ways to Make Your Next Mail Piece Impossible to Ignore
One thing we’ve learned after producing thousands of mail pieces is this: Mail still works, and it works especially well when it’s planned with intention. Some pieces get picked up immediately. Others barely get a glance. The difference usually isn’t the budget. It’s...
Should You Ditch Your Generic Templates This Year? (Spoiler: Yes.)
If you’ve ever opened a brochure and thought, “Wait… haven’t I seen this before?” there’s a good chance you have. Generic templates get around. They’re the social butterflies of the design world: everywhere, with everyone, all at once. They’re convenient, sure. But...
A Better Way to Work With Your Printer: Smoother Projects, Fewer Headaches
Every custom print project starts with an idea. Maybe it’s a card you want to feel more personal, a new envelope layout you’ve been delaying, or a folder that needs to look sharp for an upcoming event. Whatever the piece is, there’s always that first spark of...
The Essential Printed Communication Checklist for 2026
Open the drawer in any office (the one where printed materials tend to collect) and you’ll often find the truth about a brand. A small stack of envelopes from last year. A notecard someone redesigned on their own. A form with multiple versions tucked into the same...
The ‘Paperless World’ Myth: Why Print Still Holds Power in 2026
For years, businesses have been told the future is paperless. It sounded innovative. Efficient. Modern. But here we are in 2026, and not only has the shift stalled, but customers are also paying more attention to printed materials than they were a decade ago. Why?...
What Every New Year Rebrand Needs (Hint: It’s Not Just a New Logo)
A new year brings a sense of momentum. Many businesses channel that energy into updating their brand: a refreshed logo, a new color palette, maybe a redesigned website. Those pieces matter, but they’re only the beginning. A rebrand doesn’t feel real until customers...
Why Tangible Print Calms Customers More Than Digital Does
Have you ever sent an email you thought was clear, only to receive a flood of follow-up questions from customers? Or watched an inbox reminder get ignored, even when the information seemed impossible to miss? Many businesses run into this quiet frustration. When...
What Your Printed Communications Say About Your Brand: Myths vs. Facts
Printed communication feels routine for most businesses until a customer sees something that doesn’t match. A form with an old logo. A letterhead that eats half the page. An envelope that looks like it came from a different company. These small signals add up quickly....
Designing Branded Letterhead That Actually Works (Not Just Looks Nice)
Some letterhead looks impressive at first glance. It has the right colors, an elegant header, maybe even a subtle graphic in the background. But then someone in the office opens the file to write a letter, and the real story comes out. The margins are too tight. The...
Why Your First Print Piece of the Year Matters More Than You Think
The first week of January feels like a reset for nearly every business. People tidy their desks, clean out inboxes, map out goals, and, knowingly or not, make quick judgments about the companies they plan to work with this year. That’s why your first printed piece of...
Start 2026 Strong: 5 Print Projects to Kick Off the New Year
Better Print for a Better 2026 The year may be ending, but your next chapter is just getting started. The decorations are coming down, the calendars are fresh, and the possibilities feel wide open. Whether you’re running a business, leading a team, or organizing...
Laugh It Off: Holiday Humor to End the Year Right
It’s that magical week between Christmas and New Year’s, the one where no one knows what day it is, leftovers count as a balanced meal, and office email replies are set to “see you next year.” So instead of talking about goals or marketing plans, we thought we’d end...
A Season for Gratitude: 10 Ways to Say Thanks (No Sales Pitch Required)
The holidays are more than a season of giving. They serve as a reminder of how much we’ve already received. The customers who trust us. The coworkers who make long days lighter. The partners and neighbors who believe in what we do. It’s easy to move quickly through...
The 5 Most Common Print-Ordering Mistakes (and How to Avoid Them)
Ordering print should feel exciting, not stressful. But with so many details to consider (paper type, file setup, proofing, and deadlines), even experienced print buyers can stumble. The good news? Most print-ordering mistakes are easy to avoid once you know where...
An Ode to Print: Unexpected Ways Print Brings People Together
In a world that moves too fast, print asks us to pause. To notice. To remember. While digital messages rush past, print stays: holding stories, memories, and meaning in its quiet, tangible way. It’s how we mark moments, share gratitude, and remind each other that...
Printed Pieces That Made This Year Shine
At the end of every year, it's inspiring to take a look back at the creative print ideas that made us smile, pause, and say, “That’s clever.” From heartfelt community campaigns to packaging that turned heads, this year was full of reminders that print still has a...
5 Ways to Turn This Year’s Customers Into Next Year’s Fans
Did you know that acquiring new customers costs five times more than keeping the ones you already have? That makes retention one of the smartest marketing investments you can make and one of the easiest to overlook. Building loyalty doesn’t happen by accident. It...
What Print Quality Really Says About Your Brand (Backed by Science)
When someone picks up your brochure, flips through your event program, or browses your booklet, they’re not just gathering information; they’re forming opinions. From the texture of the paper to the clarity of the layout, every design decision sends a message about...
Beyond the Party: 5 Smart Print Projects That Shine This Holiday Season
The calendar’s full, the deadlines are tight, and everyone’s trying to make a good final impression before the year wraps up. If you didn’t plan your marketing early this year, that doesn’t mean it’s too late to make your brand shine. Even a few small print pieces can...
4 Creative Business Uses for Folded Cards (That Build Loyalty Year-Round)
What if your folded cards could work harder and more than once a year? For many businesses, they come out in December, do their job as holiday greetings, and then get forgotten until the next season. But folded cards have more staying power than that! They’re polite,...
From File to Fold: Inside the Print Production Process
Ever wondered what happens after you send a file to print? To most buyers, it feels like the project disappears into a black box until boxes arrive at the office. But the truth is, there’s a careful process happening behind the scenes that's designed to protect your...
Flat vs. Folded vs. Everything Else: Choosing the Right Format for Print Marketing
You’ve got your message. You know who you want to reach. But then comes the tricky part: what format should you use? Postcards, folded cards, brochures, and beyond each have their strengths. And here’s the truth: the wrong format can quietly waste your budget, while...
From Thank You to Sale: Using Print to Build Customer Loyalty
Winning a customer is hard work. Keeping that customer is where real growth happens. Research shows it can cost up to five times more to acquire a new customer than to retain an existing one (Harvard Business Review). Yet too often, businesses focus on chasing the...
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