3 Things to Know about Laminating and Coating Direct Mail

3 Things to Know about Laminating and Coating Direct Mail

It’s no secret that despite how digitized our world is, direct mail is still a powerful tool that can garner a significant return on investment. Direct mail has a higher response rate than email. Yet, households in the United States only received, on average, 368...
Personalized URLs in Direct Mail Marketing

Personalized URLs in Direct Mail Marketing

Despite the more modern online alternatives in advertising today, direct mail will always be a classic and effective strategy for customer engagement. Direct mail boasts a strong overall response rate of 3.7%, outperforming mobile ads (2%) and email and social media...