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From Protection to Promotion: The 3 Levels of Packaging
Your company’s packaging design plays a vital role in your marketing efforts. Most American consumers (72%) agree that a product’s packaging design influences their purchasing decisions. Therefore, investing in quality design and materials can help customers easily...
The Power of Promotional Products
When it comes to marketing, it makes sense to invest creatively and effectively. In 2022, on average, companies spent about 9.5% of their total revenue on marketing budgets. Promotional products represent a strategic option, with 85% of people saying they are more...
5 Trends Shaping Corporate Stationery
In the world of corporate branding, stationery plays a pivotal role in shaping the identity and professionalism of a business. From business cards to letterhead, each piece of stationery reflects the brand's values and aesthetic. If you are planning to update your...
5 Tips for Incorporating Storytelling into Print Marketing
Everyone resonates with a good story. Whether funny, sad, or utterly ridiculous, stories have a unique power to stick with us forever. Your company's story is no exception. It has the potential to captivate, inspire, and drive action. Research shows that people...
9 Steps for Planning a Seasonal Marketing Campaign
Seasonal marketing campaigns capitalize on the unique opportunities presented by specific times of the year, such as holidays, changing weather, or cultural events. Whether you're a small business owner or a marketing professional, planning a successful seasonal...
Get Noticed with These 9 Out of the Box Print Marketing Ideas
While digital marketing has dominated the advertising world in recent years, it's essential not to overlook the power of print. Print marketing can be a refreshing change from the constant bombardment of online ads, emails, and social media posts. 56% of all consumers...
Top 10 Reasons Why Packaging Is Important in Brand Building
Packaging is like the silent hero of brand building, quietly shaping perceptions. While companies hustle with advertising and promos, packaging silently weaves brand identities. In today's competitive market, packaging reigns supreme. It shields the product and wields...
Add Some Sizzle with 4 Unique May Marketing Promos
If you’ve ever thrown yourself headlong into a spring-cleaning overhaul, you know the explosive power a little added sunshine can bring. As April showers bring May flowers, people are ready to move, make decisions, and yes . . . to SPEND. According to the Forbes 2023...
Unfold New Possibilities with Gatefold Designs
According to International News Media Association research, print readers devote 20 minutes or more to a publication, while digital readers spend less than five minutes. If you're aiming to capture your audience's attention, print materials, like brochures, are the...
What’s the Difference Between Glossy and Matte Finishing?
When it comes to marketing for your company, direct mail can be a powerful tool. It helps you to increase brand awareness, connect with potential customers, advertise new products or special promotions, and stay in touch with existing customers. 73% of American...
Brand Consistency Across Print and Digital Channels: Best Practices
59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency. Consistency can be challenging when working with multiple marketing channels....
How Print Marketing Enhances Customer Engagement
Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles,"...
3 Types of Monthly Mailings to Connect and Engage with Your Audience
People love to receive physical mail. In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it. Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories about your...
Effective Sales Collateral: Creating Print Materials That Close Deals
Many may overlook the power of printed sales collateral in today's digital world. However, print materials remain crucial in closing deals and converting leads into customers. In fact, according to a study by MarketingSherpa, 82% of consumers trust print collateral...
Effective Copywriting for Print Marketing
Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst...
Transform Your Campaigns: The Power of Professional Mailing Services
In the bustling landscape of marketing, ensuring your message lands with precision and impact is non-negotiable. Enter professional mailing services—the unsung hero in your marketing arsenal. The Conundrum of Modern Marketing In an era dominated by digital noise,...
9 Innovative Fold Styles for Brochures
Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers. With fierce competition...
Get Business Blooming with 4 Spring Print Marketing Themes
Birds chirp louder, the sun lingers longer, and colors shine brighter. Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs! Use these ideas to put some color...
Designing for Impact: The Power of Visual Communication
Humans process unfathomable quantities of information through sight alone. Consider this crazy statistic: The human brain processes images in just 13 milliseconds, with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of...
5 Areas to Focus on for Business and Marketing Success
Did you know that as of early 2023, the share of companies' revenue spent on marketing in the US reached 10.9 percent – a result significantly above the global figure? Why do companies choose to invest so much of their budget and resources into marketing? Because a...
3 Things to Know about Laminating and Coating Direct Mail
It’s no secret that despite how digitized our world is, direct mail is still a powerful tool that can garner a significant return on investment. Direct mail has a higher response rate than email. Yet, households in the United States only received, on average, 368...
4 Tips for Choosing Images for Eye-Catching Flyers and Brochures
The adage “A picture is worth a thousand words” still rings true today. Images, or pictures, are crucial for your flyers and brochures. Whether you are looking to wow, spark interest, create empathy, or make someone chuckle, images are a powerful tool to harness in...
Marketing for Specific Audience Segments
When you try to market to everyone, you target no one. Make your marketing budget work smarter, not harder, with specific marketing techniques and insights into specific audience segments that will produce more substantial returns on investments. What is Audience...
15 Design and Printing Tips for Table Tents with Maximum Impact
Table tents are a great way to grab your customers' attention and promote your products or services without being too pushy. They can be used in various settings, such as restaurants, cafes, trade shows, and events. But simply having a table tent on display is not...
The Power of Emotional Connection: 11 Strategies for Inspiring Action
Emotions play a significant role in our decision-making process, especially when it comes to purchasing products or services. As a business owner, it's crucial to understand the power of emotional connection and how you can use it to inspire potential customers to...
Variable Data Printing: What Is It & How to Use It
Variable data printing, or VDP, is a digital printing method that allows for customizing printed materials with unique information. This technology has revolutionized the print world by enabling businesses to create personalized marketing materials, such as brochures,...
Four Ways to Build Brand Awareness with Print
In the iconic book, “7 Habits of Highly Effective People,” Stephen Covey says successful people “begin with the end in mind.” Why? Because all things are created twice – once through imagination and later in reality. To succeed in business, you must clarify what...
How Door Hangers Can Open Floodgates for New Sales
When you think of door hangers, does cash flow come to mind? Perhaps not. However, many businesses find these tangible tools bring a remarkable return on investment. Take this example from a neighborhood tree service. After a violent summer storm in an established...
3 Crucial Elements for Crafting Irresistible Direct Mail Offers
Did you know that the average American household receives 454 pieces of marketing mail per year? If you want to make your company’s mailings stand out among all the others, an attractive offer is the key! 92% of Millennials have been influenced to purchase by direct...
Choosing the Right Envelope for Every Occasion
Direct mail is a powerful tool! It can spread the word about your company to prospective customers and help you to engage with existing contacts. According to research, 73% of American consumers say they prefer being contacted by brands via direct mail because they...
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